Is Jay-Z Now Jay-V?


Yes, yes, you read that right. America's hottest and favorite couple are giving all animal products as part of exercise physiologist and Jay Z's friend Marco Borges' 22Days Challenge initiative. Crazy, right? The couple started the challenge yesterday, December 3rd. Shawn Corey Carter himself (who turns forty-four today -- happy birthday, HOV!) wrote a note yesterday explaining the challenge:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

Cheers to you, Jay Z and Queen B from Pull This Off. But really! I am actually strongly inclined to join them in their challenge, but due to the fact that I already cannot eat gluten and dairy (damn you, stomach problems!) I think I will have to pass on that inviting offer. But hey, what about all of you? Could you take the plunge and go to the leafy side of life? Really... why don't you become a vegan too? Put down your Frosty and that greasy McDouble to tell us what you think of what contributing author Sam Musler calls "twenty-two days of hell." If you decide to take the plunge, keep us updated.You're already one (baby)step closer to becoming Beyoncé. And what is there to complain about that? 

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