Beauty is in the eye of the beholder. But when you're in the city that never sleeps, surrounded by the world's most beautiful elite? You just have to step up your game. New York City is the world's concrete jungle, its ferocious animals fighting for any opportunity they can sink their teeth into. Being the majestic tigress I am, I leapt on the opportunity to test out one of the most talked about beauty apps, Beautified, during my three day stay in NYC.
Created in part by It-girl extraordinaire Hannah Bronfman, Beautified is an app that serves as a useful tool in booking last-minute or spur-of-the-moment beauty appointments at a chosen selection of salons and spas in San Francisco, Los Angeles, New York, and soon Miami and Washington D.C. as well. Beautified users can book appointments for massages, facials, blowouts, haircuts, manicures and pedicures, waxes, and makeup sessions. With its clean and minimalistic design, everyone who downloads the app can book same-day appointments or appointments for the next day, as the app uploads the next available set of services at 6pm daily.
Being an avid follower of Bronfman on social media (how can anyone resist her killer bod and drool-worthy outfits/meals/boyfriend?) it was a no-brainer that I just had to test out Beautified for myself while I was visiting New York City. I downloaded the app at approximately 8pm on Tuesday night, snuggled in my warm bed at the Hyatt Union Square, and got down to business: I provided Beautified all of my necessary information, and then started contemplating which service I wanted to experience. Did I want a massage? Did I need a pedicure? I finally decided on a facial, as I have been the self-proclaimed Pimple Queen for a little while now. I was faced (no pun intended!) with a few different salon options, but finally booked my appointment at the Joanna Vargas Salon on Fifth Avenue. Shortly after booking I received a confirmation text and email, and I was set: the following day at noon I would receive the ultimate pampering experience.
Needless to say the experience was superb; Vargas' salon was nothing short of fantastic and I truly did receive the facial of a lifetime from an esthetician named Sarah. Today is Friday and I am nearly pimple-free and my complexion is glowing! I may have lost my crown as the Pimple Queen, but Beautified makes all visitors and residents of San Fran, NYC, and LA the queens of easy-access beauty. And what's not to love about that?